Nice-Pak/PDI

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Product Manager

at Nice-Pak/PDI

Posted: 7/6/2019
Job Reference #: *D3FBBC4852E234F2
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Job Description

Requisition Number
19-0148

Post Date
6/14/2019

Title
Product Manager

City
Woodcliff Lake

State
NJ

Description
Driven by a commitment to research, quality and service, PDI, Inc. provides innovative products, educational resources, training and support to prevent infection transmission and promote health and wellness. Encompassing 3 areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture and distribute leading edge products for North America and the world.

We have several locations across the US and are looking for new Associates to join our team!

POSITION PURPOSE

PDI is the market leader in hospital surface disinfection products including germicidal wipes and sprays. Our products are routinely used by customers to disinfect hospital equipment to help prevent healthcare associated infections (HAIs). Our customers seek products that are effective in preventing HAIs, and are safe to use on their equipment without causing damage. PDI’s products are designed to be highly compatible with hospital equipment, which is a key point of product differentiation. The Product Manager, Compatibility will develop and implement the strategy to position compatibility as a source of differentiation for both current and future products.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

The Product Manager will be responsible for developing and executing the product compatibility marketing strategy. This will include gathering and prioritizing product customer requirements and working closely with cross-functional teams to deliver successful messaging, tools and programs. The Product Manager will also ensure product and marketing activities are aligned so the needs of the overall strategy are met.
The Product Manager will also be responsible to partner with the Channel, Marketing and National Accounts teams to develop, establish and implement the compatibility program. Other key areas include:
• Develop and implement marketing campaigns and tactical plans as well as provide day-to-day sales rep support.
• Collaborate with the VP, Sales, VP, National Accounts and Sr. Director of Marketing to develop programs that communicate customer value.
• Create the appropriate training materials that build sales skills and work together with R&D, Field Trainers and the Clinical Team to launch training programs for services and products.
• Create/continue to update searchable database for product compatibility by reviewing device and material instructions for use.
• Establish and foster relationships with OEMs and device manufacturers to drive testing and support of use of PDI products on their materials and devices.
• Provide marketing support to the Marketed Product Support Integration Core Team as a core team member
• Drive the company’s efforts to maintain its leadership position in the hospital market, position itself as a leader in LTC and Physician markets and achieve targeted revenue goals.
• Research and manage product development activities working with cross-functional teams including R&D, Regulatory, Quality and Manufacturing to deliver products that meet well established customer requirements while supporting strategic goals.
• Establish successful plan to support strategic goals in collaboration with Clinical Affairs and Field Sales, and execute on well-defined and well-measured activities to achieve success.

Brand Strategy
• Support the overall brand strategy for key Category brands.
• Analyze competitive situation, identify barriers to access, educational gaps and unmet needs in the market.
• Develop and test early commercial concepts for positioning and messaging, branding and educational platform messaging.
• Work cross-functionally to proactively monitor and communicate changes in healthcare policy and competitive landscape that have implications on relevant Category product line.
Leadership
• Be a role model for company core values and culture.
• Establish strong commitment and accountability for all initiatives and programs.
• Act as a leader within the company and create a culture of accountability, collaboration and urgency.
Tactical Execution
• Build a team of strategic partners to execute tactical plan, ensuring partners meet contractual and budgetary requirements. Lead Cross-Functional Launch and Project Teams that would include all aspects of bringing key programs and initiatives to market including R&D, Sales Leadership, National Accounts, Operations, Supply Chain, Clinical, Legal, Regulatory, etc.

PERFORMANCE MEASUREMENTS

1. Percent to Annual Budget for key brands
2. Growth over Prior Year Sales
3. Develop and maintain strong web presence for compatibility
4. Develop long term relationships with targeted OEMs, such that they are motivated to text PDI products on their equipment
5. Manage expense budget for compatibility initiatives


Requirements
QUALIFICATIONS

EDUCATION/CERTIFICATION:
Minimum of a Bachelor’s degree is required

REQUIRED KNOWLEDGE:
Proficiency in Word, Excel, Outlook, and PowerPoint and familiarity with salesforce.com.
Advanced communication and organizational skills.

EXPERIENCE REQUIRED:
Minimum of 5 years in healthcare industry.
Minimum of 5 years of previous experience with product management/marketing or sales is preferred.
Science or engineering background a plus.

SKILLS/ABILITIES:
Confidently and expertly drive various projects to meet stated goals within projected timeframes.
Strong prioritization skills in order to manage multiple activities across the team on a daily basis.
Prior experience with product marketing essential – knowledge and experience with upstream and downstream marketing critical.
Exceptionally strong communication skills are a requirement including the ability to collaborate with health care professionals as well as the sales force and R&D teams on future product enhancements.
Outstanding project management and team-building skills.
High-energy, strong sense of urgency, attention to detail.
Comfortable working in a fast-paced, rapidly changing environment.
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives.
Excellent organizational, planning, communication and follow-up skills.
Excellent presentation skills for large and small groups.
Ability to provide quantitative and qualitative inputs for the development of business cases and other financial assessments (ROI).

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.